Patrick Holmes
Senior Digital Marketing Manager at AdRoll, a Division of NextRoll, Inc.
San Francisco, California, United States
Summary
👤
Senior🎓
Top SchoolPatrick Holmes is a data-driven digital marketing leader with 12 years of experience and an MBA, currently leading lead acquisition and cross-functional growth initiatives as Principal Digital Marketing Manager at AdRoll in San Francisco. He has a strong track record scaling paid acquisition programs across search, display, video, and social—contributing to ARR growth at Instapage and optimizing seven-figure media budgets earlier in his career. Patrick blends technical rigor (attribution systems, visitor stitching, and VBA/automation) with creative program management, regularly partnering with product, analytics, sales and creative teams to turn user behavior insights into higher LTV cohorts. He’s comfortable launching new channels and tooling—having introduced YouTube, Gmail ads, DoubleClick/GMP integrations and view-through attribution—to improve acquisition efficiency and reporting to executives. Colleagues rely on him for both hands-on optimization and cross-team capacity building, and he often contributes SEO content and product feedback informed by his proximity to primary user personas.
12 years of coding experience
5 years of employment as a software developer
Masters in Business Administration, Business Administration, Management and Operations, Masters in Business Administration, Business Administration, Management and Operations at Presidio Graduate SchoolBachelor of Arts, Political Science, Bachelor of Arts, Political Science at Seattle University
Github Skills (4)
slim8
medium8
youtube6
react-native3
Programming languages (1)
Github contributions (4)
rwholmes/sf-transit
Jul 2014 - Jul 2014
Contributions:24 commits in 7 days
rwholmes/recursion
Feb 2014 - Feb 2014
Contributions:11 commits in 17 days
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