Patrick Khachi is a Lead UX Designer and narrative-driven product designer with 14 years of experience crafting player-centric experiences for mobile games and educational products. Grounded in a San Jose State Animation/Illustration background, he blends game art, character and world-building sensibilities with rigorous UX research, information architecture, and prototyping to design memorable, story-rich interfaces. At Product Madness and Big Fish Games he led and mentored UX teams, introduced cross-functional pipelines that aligned product, research, and design, and shipped engagement-driving features like daily missions and battle passes. His work spans visual design, concept art, 3D/texturing, and interaction design—allowing him to bridge art and engineering teams and document production-ready design systems. He’s also experienced designing for personalization at scale from an EA personalization team engagement, bringing data-aware UX thinking to creative systems. Patrick is motivated by enabling users to create their own memories inside the worlds he helps build, combining storyteller instincts with measurable product outcomes.
14 years of coding experience
1 year of employment as a software developer
User Experience Design, User Experience Design at General Assembly
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Patrick Khachi - Lead UX Designer at Product Madness 📱🎮