Patrick Mueller
Chief E-Commerce Officer & Chief Marketing Officer at Decathlon Deutschland
Germany
Summary
👤
Senior🎓
Top SchoolPatrick Mueller is a results-driven executive with 12+ years scaling digital commerce and marketing operations across Europe, currently leading Decathlon Deutschland’s e-commerce and brand strategy for a 220+ person team. He combines deep marketplace and promotional expertise from senior roles at Amazon—where he managed deal events, partnerships and regional marketing—with hands-on product and omnichannel experience from earlier e-commerce leadership at STAEDTLER. Patrick focuses on profitable growth through data-driven customer journeys, agile teams, and innovations in AI, personalization and automation to improve conversion and retention. He also runs Primathletics, where he applies leadership coaching, fitness and wellness practices to team development—an uncommon blend of athlete-first coaching and executive strategy. Known for building high-performing cross-functional organizations, he brings a pragmatic mix of P&L ownership, marketplace scaling, and people development to complex retail ecosystems. Based in Germany, he pairs commercial rigor with a curiosity for human-centered leadership and market adaptation.
12 years of coding experience
12 years of employment as a software developer
Dipl Betriebswirt (VWA) Wirtschaftswissenschaften Rechtswissenschaften Volkswirtschaftslehre, Dipl Betriebswirt (VWA) Wirtschaftswissenschaften Rechtswissenschaften Volkswirtschaftslehre at Verwaltungs- und Wirtschaftsakademie Nürnberg
German, English
Github Skills (43)
javascript10
push-notifications7
storage7
crashlytics7
android7
firestore7
firebase7
react7
receipt-validation6
database6
auth6
obsolete6
in-app-purchase6
react-native-app6
ios6
Programming languages (4)
Github contributions (5)
patrickwire/attack-defense-CTF-demo
Jul 2015 - Jun 2018
Contributions:7 commits, 5 pushes, 1 branch in 2 years 11 months
hackerstolz/hackathon-orga-kit
Feb 2018 - Feb 2018
this documents can help you organizing your hackathon
Contributions:18 commits, 2 PRs, 15 pushes in 1 day
organizingjavascriptnodejs
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