Summary
Patrik Erlandsson is a European business developer with 11 years of commercial experience across motorsport, powersports, and e-commerce, now representing Maxima Racing Oils in Europe. A former motocross rider and long-time team manager, he blends competitive, hands-on racing experience with strategic sales, category and channel development. He has led business and marketing efforts at MIPS, Pierce and EMX Racing, and built and run his own ventures, demonstrating strong team leadership, coaching and supplier management. Based in Stockholm, Patrik favors practical, efficient approaches—whether optimizing a product category or preferring simple, clean code and strong coffee in tech collaborations. Clients and partners benefit from his mix of field-tested industry insight and structured commercial schooling in sales, presentation and result development. He’s known for turning rider-centric product knowledge into scalable European distribution and go-to-market strategies.
11 years of coding experience
5 years of employment as a software developer
EQP Business School AB PG Wettsjö
Total Consult ”Odd Ustad”Presentation
Sellus kommunikation & kundpsykologi
Medavo Resultatutveckling Etapp A.B.C.D
Selling Skills and Sales Operations, Selling Skills and Sales Operations at Medavo Resultatutveckling
LBD, Motocross, LBD, Motocross at Mx Academy
Utveklande Affärer IHM Björn Malmström Säljteknik
Lindälvsskolan kungsbacka