Paul Bain
Director Of Business Engineering, EMEA at Pennies
London, England, United Kingdom
Summary
👤
Senior🎓
Top SchoolPaul Bain is a seasoned software engineering leader with 15 years of experience building and scaling adtech solutions across EMEA, currently serving as Director of Business Engineering at Meta. He blends entrepreneurial engineering—co-founding business-app startup omelett.es—with deep product and partner-facing expertise from leading Solutions Engineering teams at Facebook. Paul pairs hands-on backend work (notably contributions to the widely used facebook-php-business-sdk improving cursors, namespaces and custom audience handling) with strategic collaboration across product, preferred marketing developers and large advertisers to drive direct-response outcomes. Based in London, he has a track record of translating complex marketing and RTB platform requirements into reliable SDKs and scalable integrations. Unusually for a director, he still contributes to open-source SDK maintenance, reflecting a pragmatic balance of leadership and technical craft.
15 years of coding experience
14 years of employment as a software developer
Bachelor of Science - BS, Computation, Bachelor of Science - BS, Computation at The University of Manchester
Stackoverflow
4,392reputation
375kreached
215answers
0questions
facebook-graph-api
top-1%
facebook
top-1%
php
top-5%
Github Skills (16)
facebook-graph-api10
php10
api10
sdk10
object-oriented-programming10
facebook-marketing-api10
apidoc10
facebook10
testing8
html6
wordpress6
javascript6
python6
post6
mysql6
Programming languages (2)
Github contributions (3)
facebook/facebook-php-business-sdk
Jun 2014 - Nov 2014
PHP SDK for Meta Marketing API
Role in this project:
Back-end Developer
Back-end DeveloperContributions:25 commits, 33 comments, 15 issues in 5 months
Contributions summary:Paul primarily focused on improving the PHP SDK for the Meta Marketing API. They implemented features such as array access on cursors and corrected namespaces. The user also updated the SDK to use the latest version, including improvements to custom audience handling, and fixed issues related to fetching AdAccountGroup connections. These changes demonstrate a focus on maintaining and enhancing the SDK's functionality.
apiadssdkfacebookfacebook-api
paulbain/Bain-PHP-Library
Mar 2011 - May 2011
Contributions:6 commits in 1 month
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