Paul D'ambra
Marketing Consultant at La Lente
Sydney, New South Wales, Australia
Summary
🤩
RockstarPaul D'Ambra is a results-driven marketing consultant in Sydney with 25+ years turning underperforming brands into measurable growth across consumer electronics, automotive and premium retail. He combines hands-on channel, product and digital marketing experience—from launching category-defining products at Logitech to reversing multi-year declines and delivering millions in incremental sales for Lotus and Dick Smith—using data-driven, no-nonsense strategies. Paul is equally fluent in grassroots tactics (social, CRM, events, WhatsApp engagement) and strategic systems (dealer portals, performance dashboards and brand governance), frequently achieving outsized results with minimal spend. He also photographs commercial and automotive content, creating authentic visual assets that have boosted social reach and engagement. Unusually for a senior marketer, Paul has contributed front-end and full-stack fixes to notable open-source web projects like rrweb and posthog-js, showing practical JavaScript/TypeScript chops and an appreciation for instrumentation and analytics. The combination of field-level retail experience, creative content skills and technical contributions makes him a pragmatic growth mentor for startups and established brands alike.
13 years of coding experience
24 years of employment as a software developer
Stackoverflow
7,734reputation
987kreached
159answers
101questions
android
top-5%
amazon-web-services
top-5%
amazon-dynamodb
top-5%
textbox
top-5%
Github Skills (30)
javascript10
recorder10
jes10
typescript10
jestjs10
typescript-types10
jtest10
typescripts10
web-development10
analytics9
amazon-web-services9
textbox9
android9
console-log9
amazon-dynamodb9
Programming languages (16)
Github contributions (5)
PostHog/posthog-js
Sep 2021 - Jan 2023
Send usage data from your web app or site to PostHog, with autocapture.
Role in this project:
Full-stack Developer
Full-stack DeveloperContributions:667 reviews, 94 commits, 714 PRs in 1 year 3 months
Contributions summary:Paul primarily contributed to the PostHog JavaScript library, focusing on various enhancements and bug fixes. Their work included implementing speculative logging and debug messages, modifying compression logic, and improving the capture metrics system. Additionally, they addressed testing issues, corrected test assertions, and refactored code related to web performance measurements, session management, and rage clicks. Their contributions spanned multiple areas within the project's functionality and performance.
analyticsjavascriptnpmusage-datatypescript
rrweb-io/rrweb
Sep 2021 - Feb 2025
record and replay the web
Role in this project:Front-end Developer & UI/UX Engineer
Front-end Developer & UI/UX EngineerContributions:19 reviews, 15 PRs, 43 comments in 3 years 5 months
Contributions summary:Paul primarily focused on improving the user interface and functionality of the rrweb library. Their contributions include fixing console logging issues, specifically related to `bigint` serialization and `assert` behavior. They also addressed Angular integration problems and implemented bundle size tracking. The user demonstrated skills in JavaScript, TypeScript, and web development, touching upon core libraries and plugins used in the project.
reactreplayfullstoryrecord-and-replayrecord
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