Summary
Paul Felby is a seasoned CTO and product leader with 12+ years building and scaling engineering, data science, BI and product teams, currently shaping strategy and architecture at Adthena while founding HawkFlow.ai. He combines deep hands-on expertise in distributed architectures, full-stack development and cloud platforms (AWS/GCP) with a strong focus on AI and innovation labs to move research into market-ready products. Paul has a track record of architecting high-performance competitive intelligence software and running cross-functional teams from prototype to production. His background spans startups and enterprise contexts—leading engineering at Live Nation and building bespoke NLP and trading systems through his own company—bringing both technical breadth and commercial judgment. A regular conference speaker, he pairs practical operational know-how with strategic product vision. Based in England, he blends academic roots in robotics and intelligent machines with entrepreneurial grit and a knack for turning complex data challenges into scalable products.
12 years of coding experience
12 years of employment as a software developer
Computer Science with Robotics and Intelligent Machines, Computer Science with Robotics and Intelligent Machines at University of Essex