Paul Marsden is a chartered psychologist and founder of Synthsight who blends 14+ years of academic and industry experience to explore how AI reshapes thinking, feeling and behaviour. He lectures at University of the Arts London on AI, consumer psychology and wellbeing while developing AI tools to ease dissertation marking and assist overworked staff. Paul co-founded Brainjuicer (now System1) and has a research track record—from LSE post‑doc work on word‑of‑mouth value to a PhD using machine learning to model other people’s perspectives—that informs his practice in machine‑assisted empathy. He has a history of building pragmatic AI-driven products for brands (including internal tools like an AI psychoanalyst) and translates rigorous social science into tools that help organisations genuinely see users’ minds.
14 years of coding experience
1 year of employment as a software developer
PhD Social Psychology, PhD Social Psychology at University of Sussex
London School of Economics and Political Science
Master's degree Psychology of Fashion, Master's degree Psychology of Fashion at London College of Fashion, University of the Arts London
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