Summary
Paul Pod is an experienced interaction designer and founder with 11 years crafting public-facing digital services across UK government, NHS, and startups. He blends hands-on prototyping in code (NodeJS/HTML/CSS) with product strategy to ship accessible, research-driven services like NHS 111 Online and high-transaction government services. Paul has led design at scale—from DVLA vehicle tax to trading platforms and digital identity experiments—bringing a pragmatic mix of content, interaction and data‑driven information design. He thrives in complex regulated domains, improving inclusion (location, sex, mental health triage) through deep user research and iterative prototypes. Alongside consultancy and founding roles, he also explores creative work—music and smallholding—that feeds unconventional perspectives into product design. Based in the UK, he’s currently prototyping public services at HM Courts & Tribunals Service.
11 years of coding experience
12 years of employment as a software developer
BA(hons) Design, Electronic Media, BA(hons) Design, Electronic Media at University of Staffordshire