Summary
Paul Samuels is a seasoned iOS engineer and technical lead with 14+ years delivering large-scale mobile apps used by hundreds of thousands of customers, currently leading iOS efforts at AutoTrader and working with Fanatics. He specialises in modern Swift and Objective-C codebases, system modernisation, modularisation (Tuist), CI migration and backend-for-frontend design that reduces client complexity and drives consistency via a shared design system. Comfortable in both high-pressure agency settings and steady agile teams, he combines hands-on development with coaching, code reviews, gameplans and tooling to lift team craft and predictability. Paul is pragmatic about long-term outcomes—he’s led complete rewrites, architecture transformations and the build-out of developer tools and automation to prevent recurring issues. Based in Leeds, he pairs a reflective, debugging-first mindset with a passion for well-tested, documented, easy-to-change code and a track record of improving project health at scale.
14 years of coding experience
14 years of employment as a software developer
MSc Web Application Development (Distinction), MSc Web Application Development (Distinction) at Leeds Beckett University