Paul Tannenbaum is a founder and software product strategist with 11 years of experience helping companies bring modern software products to market. As owner of Baumer Designs he blends product strategy, application architecture, and hands-on development to deliver solutions for clients such as Shipt, Microsoft, Basho, and UCSF. His background includes senior engineering roles at Liftopia, Apple, and R/GA, giving him deep front-end and full-stack chops alongside technical leadership and mentoring. Based in Santa Barbara, he pairs a pragmatic startup mindset with agency-style delivery, often translating complex requirements into clear product roadmaps and maintainable architectures. Unusually for a technologist, he began in environmental science, which informs a systems-thinking approach to product and design decisions.
11 years of coding experience
7 years of employment as a software developer
Bachelor of Arts (B.A.), Environmental Science, Bachelor of Arts (B.A.), Environmental Science at University of California, Santa Barbara
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