Summary
Paul Taunton is a seasoned entrepreneur and branding executive with over two decades leading Business Impact Group (BIG) as Founder, President, and CEO, and a prior record of building Athletic Fitters into a 104-location national chain. He specializes in integrated brand solutions—branded merchandise, uniform programs, engagement initiatives, e-commerce, global sourcing, and print/fulfillment—delivered through a vertically integrated model that moves smoothly from design to delivery. Paul champions the idea that brand equity lives in employees as much as in external marketing, which led him to create BIG’s dedicated Engagement division among its eight core services. Known for turning complex client needs into repeatable programs, he has guided BIG to become a chosen national agency for major U.S. brands. Based in Chanhassen, MN, he combines hands-on operational experience with a long track record of scaling businesses and sustaining customer-focused cultures. A less obvious strength: he blends retail-growth instincts from his early exit with enterprise-level fulfillment and logistics expertise to offer uniquely pragmatic branding solutions.
11 years of coding experience
13 years of employment as a software developer
St. Cloud State University