Paul Titov is a founder and software engineering leader with 17 years of experience building product and marketing integrations for web platforms and SMBs. As CEO and Head of Marketing Integrations at Able CDP, he helps companies trace full customer journeys and reliably attribute conversions across landing pages, CRMs, payment systems and major ad platforms, solving attribution for roughly $2.5M in monthly sales. He has a track record of founding and scaling technical businesses—from a top-50 Russian web hosting company sold in 2010 to leading a 30-person engineering team at a UK SaaS sportsbook vendor—and has focused on proprietary sales and CRM integrations since 2016. His MSc dissertation on using CRM data to inform decisions underscores a data-driven approach to product and growth, and he was a runner-up at the MIT Global Entrepreneurship Bootcamp in 2014. Based in London, Paul combines hands-on engineering chops with entrepreneurial product instincts, often spotting repeatable integration patterns that save startups time and engineering cost.
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