Summary
Paul Veen is a serial founder and e-commerce entrepreneur with eight years of experience building data-driven, scalable digital products from Amsterdam. As Co-Founder of Ask Phill he leads design and development teams focused on Shopify Plus stores that bridge online and physical retail, while Parfumado showcases his knack for personalization through algorithmic fragrance recommendations. He also launched Wakey, a consumer brand rethinking morning routines, and earlier ran Bovenop connecting music to major brands—demonstrating a blend of product, growth, and creative partnerships. Trained in business administration at Vrije Universiteit Amsterdam, Paul pairs commercial rigor with hands-on product building and a talent for turning user data into strategic advantage. Not obvious at first glance: his background spans both creative music curation and technical e-commerce execution, giving him a unique perspective on customer experience and brand storytelling.
8 years of coding experience
Business Administration, Business Administration at Vrije Universiteit Amsterdam
HAVO, HAVO at Broklede
VWO, VWO at Luzac