Paula Resende
Managing Partner at WIF PARTNERS
Oeiras, Lisbon, Portugal
Summary
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Senior🎓
Top SchoolPaula Resende is a seasoned leadership and business strategist with over 25 years’ experience across retail, FMCG, pharmaceuticals and manufacturing, currently co-founder and Managing Partner of WIF Partners. She combines senior commercial and general management roles with certified executive and intercultural coaching to help leaders and teams perform in complex, cross-border environments. Her background ranges from category and product management at Sonae Distribution to Commercial Director roles at FNAC and purchasing leadership at Intermarché, giving her deep operational and go-to-market expertise. Paula’s work emphasizes sustainable, human-centered leadership—she frames coaching as a vehicle for systemic change and legacy-building toward a healthier, more equal world. Less obvious: alongside corporate leadership she advises expat professionals and families using a licensed Cultural Mastery process, blending practical business acumen with cultural adaptation skills.
9 years of coding experience
12 years of employment as a software developer
Post-graduation, Marketing at Retail, Post-graduation, Marketing at Retail at Universidade Católica PortuguesaACT - Advanced Coach Training, ACT - Advanced Coach Training at SUN - Success Unlimited NetworkExecutive Coaching, Executive Coach (ACTP Program), Executive Coaching, Executive Coach (ACTP Program) at Escola Europeia de CoachingPost-graduation, General Management, Post-graduation, General Management at AESE - Business SchoolGraduation, Social Communication, Marketing, Public Relations, Graduation, Social Communication, Marketing, Public Relations at I.S.C.S.P. - Instituto Superior de Ciências Sociais e Políticas
English, French, Spanish, German
Github Skills (7)
rio5
react2
java2
nodejs2
typescript1
javascript1
react-native1
Programming languages (1)
Github contributions (5)
paularesende/time_to_answer
Aug 2020 - Jul 2024
Contributions:61 pushes, 2 branches in 3 years 11 months
erickvieira/rubens-fail
Apr 2017 - Apr 2017
Contributions:149 commits, 149 pushes, 1 branch in 3 days
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