Paulina Masson is a founder and product-minded software engineer with 15 years of experience building data-driven consumer products and growth engines across crypto, e-commerce, and gaming. She runs CryptoNoshi.com, where she has personally tested 100+ crypto cards and publishes rigorous, numbers-first benchmarks that expose hidden fees and real-world performance. Paulina has built and exited analytics products for Amazon sellers, created automated crypto trading bots, and led SEO strategy to drive organic growth—showing a rare blend of engineering, analytics, and marketing. Based in Dubai, she advises crypto companies on affiliate programs and user acquisition, turning technical insight into scalable revenue. Colleagues describe her as pragmatic and relentless about measuring product truth in production, often applying machine-level scrutiny born from her software development background.
15 years of coding experience
12 years of employment as a software developer
Bachelor’s Degree, Computer Science, Bachelor’s Degree, Computer Science at Carleton University
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