Paulina Tsolova is a data-driven demand generation leader with 10+ years in B2B software marketing, currently serving as Senior Director of Demand Generation at Progress. She specializes in aligning sales and marketing through clear roles, processes and KPIs, and translating business strategy into measurable go-to-market execution across inbound, outbound and product-led motions. Paulina excels at funnel conversion diagnostics and designing campaigns tailored to each stage of the buyer’s journey, backed by hands-on experience owning programs from idea to ROI. She has progressed through roles in content, product marketing and brand management, giving her a rare blend of tactical campaign expertise and strategic product positioning. Based in Bulgaria, she’s known for building high-performance teams and turning analytics into actionable growth levers. A marketer who started in PR and journalism, she brings strong storytelling instincts to technically complex buyer journeys.
10 years of coding experience
7 years of employment as a software developer
National High School of Ancient Languages and Cultures
Bachelor's Degree Business Administration, Bachelor's Degree Business Administration at American University in Bulgaria
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