Paulo Arromba is a senior full stack engineer and founder with nine years of experience building performant, reliable web systems from Porto, Portugal. He combines deep back-end PHP expertise with JavaScript, MySQL/ElasticSearch, Docker and SEO to deliver end-to-end ecommerce solutions. At Automattic he focused on WooCommerce checkout performance and reliability, led security incident responses, and contributed notable backend improvements to the widely used woocommerce repositories—adding cart cross-sells and improving Store API data integrity. His background spans fintech and platform teams at Curve, Mindera and 7Graus, blending DevOps and product-minded engineering. Now running his own firm, he pairs hands-on coding with cross-functional leadership to turn complex requirements into resilient, production-ready systems.
9 years of coding experience
15 years of employment as a software developer
FEUC - Faculdade de Economia da Universidade de Coimbra
Electrical and Electronics Engineering, Electrical and Electronics Engineering at Universidade de Coimbra
(Deprecated) This plugin has been merged into woocommerce/woocommerce
Role in this project:
Back-end Developer
Contributions:8 releases, 209 reviews, 117 commits in 9 months
Contributions summary:Paulo primarily contributed to the WooCommerce Blocks plugin by adding features to the Store API and modifying existing functionality. The contributions include adding cross-sells functionality to the Cart API response by implementing schemas and integrating the cross-sell product data into the API. Additionally, the user made updates to the mini-cart block, incorporating logic to control the visibility of the cart price and adding a "Remove Item" action context to aria labels. Furthermore, the user made changes to the checkout process by adjusting notices and variation data to ensure full and correct information.
A customizable, open-source ecommerce platform built on WordPress. Build any commerce solution you can imagine.
Role in this project:
Back-end Developer
Contributions:334 reviews, 3 commits, 96 PRs in 28 days
Contributions summary:Paulo primarily contributed to the WooCommerce platform by implementing and modifying backend functionalities. Their work focused on the Store API, specifically adding and refining cart-related features, such as cross-sells. They also modified core code to ensure that the API responses included correct data. Further, the user fixed several issues to guarantee consistent behavior and data validation, which involved changes to PHP files and testing configurations.
ecommercecommercewordpressautomatticphp
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