Paulo Ávila
Head Of Department, Infrastructure Products at Semrush
Barcelona, Catalonia, Spain
Summary
👤
Senior🎓
Top SchoolPaulo Ávila is a product and infrastructure leader with 13 years of experience building user-focused systems and teams across Europe and the US, now heading Infrastructure Products at Semrush in Barcelona. He combines hands-on engineering and UX roots with product leadership honed at Facebook/Instagram, Glovo and CornerJob, delivering pragmatic, simplicity-first solutions. Known for blending empathy and psychological safety with measurable impact, he scales teams that prioritize culture and workplace equality. His early front-end and UX work (including contributions to Automattic’s fb-instant-articles WordPress plugin) keeps him grounded in user flows and interaction refinements. A former partner engineer on Internet.org and News at Facebook, he brings rare cross-disciplinary fluency between developer relations, growth and core platform work. Outside product, he draws on a creative background in photography and design to inform clearer, more human-centered products.
13 years of coding experience
17 years of employment as a software developer
California Polytechnic State University, San Luis ObispoSpanish Studies, Spanish Studies at EHUArt & Drawing, Art & Drawing at Cuesta College
English, Spanish, Portuguese, French
Stackoverflow
416reputation
30kreached
5answers
3questions
Github Skills (14)
wordpress10
ui-design10
wordpress-plugin10
plugin10
ux-design9
css7
html7
javascript7
polyline6
google-chrome6
facebook-open-graph6
jquery6
always-on-top6
google-maps6
Programming languages (5)
Github contributions (5)
Automattic/fb-instant-articles
Apr 2016 - Oct 2016
Enable Facebook Instant Articles on your WordPress site.
Role in this project:
Front-end Developer
Front-end DeveloperContributions:28 commits, 13 PRs, 2 pushes in 5 months
Contributions summary:Paulo primarily contributed to the user interface and user experience aspects of the WordPress plugin. Their work involved modifying the plugin's settings and wizard pages, specifically updating text copy, adjusting the layout, and refining the design for clarity and usability. Key changes include updating labels, links, and descriptions to improve user guidance and workflow within the Instant Articles setup process. Furthermore, they made modifications to the meta box to improve the user experience.
wordpressfacebookwordpress-siteinstant-articleswp-plugin
demoive/rabbit2
Apr 2019 - Sep 2023
Programmable command shortcuts for your browser.
Contributions:36 PRs, 49 pushes, 44 branches in 4 years 5 months
firefoxbrowserchromeprogrammableshortcuts
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