Summary
Paulo Cabral is a monitoring and social media metrics analyst with 11 years of experience turning noisy digital conversations into actionable insights for brands, political parties and individual politicians. Based in São Paulo, he designs and delivers qualitative and quantitative reports, real-time alerts and content recommendations that inform reputation management and strategic response. He has deep domain knowledge of the differing dynamics between corporate, party and political actor accounts, honed across agencies and a major political client. Comfortable with tools like Radian6, Scup and VTracker, Paulo pairs newsroom training in journalism with hands-on social listening to spot emerging issues before they escalate.
11 years of coding experience
Bacharel, Jornalismo, Bacharel, Jornalismo at FiamFaam
E.E. Ministro Costa Manso
Bacharel, Jornalismo, Bacharel, Jornalismo at Centro Universitário Sant'Anna