Summary
Paulo Cereda is a marketing operations professional with 14 years of experience who applies a deep technical background—Doctorate-level work in computer engineering and a foundation in theoretical computation—to optimize marketing technology, processes, and data-driven strategies at Overleaf. He bridges academia and product-focused marketing, having built TeX packages and taught university courses while leading community outreach and operations that connect researchers and technologists. Comfortable with both hands-on development and stakeholder-facing coordination, Paulo streamlines complex systems and translates analytical insights into actionable campaigns. Based in Rio de Janeiro, he brings an unusual mix of formal research training, longtime TeX evangelism, and open-source curiosity to make marketing operations more rigorous and developer-friendly.
14 years of coding experience
15 years of employment as a software developer
Bachelor, Computer Science, Bachelor, Computer Science at Centro Universitário Central Paulista
Master's degree, Computer Science, Master's degree, Computer Science at Federal University of São Carlos
Licentiate degree, Mathematics Teacher Education, Licentiate degree, Mathematics Teacher Education at Centro Universitário Claretiano
Doctorate degree, Computer Engineering, Doctorate degree, Computer Engineering at Escola Politécnica, University of São Paulo
Portuguese, English, Italian, Latin, Spanish