Paulo Cruz
Senior Software Engineer at Housecall Pro
Pernambuco, Brazil
Summary
🤩
Rockstar🎓
Top SchoolPaulo Cruz is a Senior Software Engineer with 12+ years building product-focused web and mobile experiences, currently at Housecall Pro after shipping large-scale features at Automattic for WordPress.com. He blends front-end leadership—React, TypeScript, SASS—with full-stack fluency in PHP, Java, Kotlin and MySQL/Postgres to deliver end-to-end solutions from SDKs to headless APIs. At Automattic he drove intent-based onboarding and newsletter segmentation that measurably improved adoption and reduced early churn, and contributed front-end changes to the high-profile wp-calypso repository. His background spans startups to consultancies, where he built shared component libraries, A/B experimentation tooling, and cross-platform testing frameworks that increased velocity and reliability. Comfortable in async, remote-first teams, he pairs a designer’s eye for UX with a focus on maintainable architecture and testable code. Based in Pernambuco (UTC-3), he’s an open-source-minded engineer who enjoys turning maintenance work into strategic product improvements.
12 years of coding experience
17 years of employment as a software developer
BS, Computer Science, BS, Computer Science at Universidade Federal de Pernambuco
English, Portuguese, Spanish
Stackoverflow
1reputation
0reached
0answers
0questions
Github Skills (9)
wordpress10
javascript10
front-end-development10
react10
redux10
s69
css8
html8
nodejs7
Programming languages (8)
Github contributions (5)
Automattic/wp-calypso
May 2022 - Jul 2022
The JavaScript and API powered WordPress.com
Role in this project:
Front-end Developer
Front-end DeveloperContributions:277 reviews, 13 commits, 233 PRs in 1 month
Contributions summary:Paulo primarily contributed to the front-end development of the WordPress.com platform, focusing on the "goals capture" feature within the onboarding process. Their work involved creating and modifying React components, specifically `SelectCard` and `SelectGoals`, and integrating them with the application's data store. They also made changes to the UI layout and page structure, enabling the goals step within different environments and adjusting the user interface for different screen sizes.
apireactwordpressjavascriptes6
phcp/liferay-screens
Feb 2018 - Jun 2019
Contributions:4 PRs, 130 pushes, 36 branches in 1 year 4 months
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