Paulo Ilarde
Web MArketing Analytics at Cogna Educação
São Paulo, Brazil
Summary
👤
Senior🎓
Top SchoolPaulo Ilarde is a data-driven Web Marketing Analytics professional with 9 years of experience bridging front-end development, analytics and operational systems in retail and enterprise environments. He has implemented and automated commercial KPIs like ticket médio, conversion rate and inventory turnover using Excel and Power BI, and led GA4/Tag Manager migrations and troubleshooting on behalf of Google. His background spans ERP (Protheus), ServiceNow customizations and ETL processes, enabling practical integrations that improve decision-making and efficiency. Paulo’s work blends hands-on coding (HTML/CSS/JS, AngularJS, Node.js) with analytics governance, documentation and usability-focused dashboards. He has a track record of reducing support times through knowledge bases and tooling, and recently published a hospital dashboard project on GitHub that showcases his end-to-end dashboarding skills. Based in São Paulo, he emphasizes clear technical communication, business impact and scalable operational solutions.
9 years of coding experience
1 year of employment as a software developer
Bacharel em Ciência da Computação Tecnologia da Informação, Bacharel em Ciência da Computação Tecnologia da Informação at Universidade Ibirapuera
English
Stackoverflow
1reputation
0reached
0answers
0questions
Github Skills (8)
facebook3
disqus2
slack2
google-groups2
angular1
css1
typescript1
javascript1
Programming languages (1)
Github contributions (5)
pauloilarde/book-html-css
Aug 2017 - Jan 2018
Contributions:23 commits, 7 pushes, 1 branch in 5 months
pauloilarde/bootstrap
Dec 2017 - Dec 2021
Contributions:4 pushes, 1 branch in 4 years
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