Summary
Paulo Melo is a seasoned UX and innovation leader from Brazil with over 15 years bridging design, product and business development across startups, research institutes and corporate R&D. He has led multidisciplinary teams (up to 30 people), built new-business units and accelerators that generated multi-million BRL revenues, and currently teaches advanced UX while advising and investing in early-stage ventures. His background combines a professional doctorate in Interaction Design, a master’s in Cognitive Psychology, and hands-on experience shipping AR/VR, wearables and digital products with partners like Samsung, Vale and Albert Einstein. Equally comfortable in the classroom and the boardroom, he translates user research into scalable business models and product strategy. A passionate coder in Rails/Angular with an entrepreneur’s mindset, he balances clean logic with practical commercial outcomes. Notably, he has repeatedly built teams and programs from zero to measurable revenue, demonstrating rare fluency across design, tech and commercialization.
12 years of coding experience
17 years of employment as a software developer
Master Cognitive Psychology, Master Cognitive Psychology at Universidade Federal de Pernambuco
Data Leadership for Business Data Science, Data Leadership for Business Data Science at Tera
Professional doctorate Interaction Design, Professional doctorate Interaction Design at Eindhoven University of Technology
HCI Community
Transdisciplinary Innovation Program Innovation and Entrepreneurship, Transdisciplinary Innovation Program Innovation and Entrepreneurship at The Hebrew University of Jerusalem
English, Portuguese