Summary
Pavel Egorov is a Senior Product Marketing Manager with 11 years of experience driving B2B and B2C product growth across major Russian tech companies. He has led go-to-market and positioning efforts at VK and now Авито, with a track record of translating product strategy into measurable adoption and engagement gains. Pavel blends digital marketing chops from earlier roles with product-focused storytelling, enabling cross-functional teams to ship customer-centric features. He studied Business Administration at the Higher School of Economics and brings both analytical rigor and practical campaign execution to product launches. Notably, he has navigated product marketing across fast-moving consumer platforms and enterprise-facing offerings, giving him a rare double perspective on user acquisition and retention. Based in Moscow, he’s known for turning complex product ideas into clear market narratives that accelerate uptake.
11 years of coding experience
6 years of employment as a software developer
Bachelor's degree, Business Administration and Management, Bachelor's degree, Business Administration and Management at Высшая Школа Экономики