Pedro Centieiro is a founder and CEO with 14 years of experience building immersive second-screen and fan engagement products for sports and entertainment, combining academic rigor and product leadership. He co-founded Magycal and progressed from COO—where he led operations, UX and delivery for major broadcasters and brands—to CEO, now shaping international growth and a culture of innovation. His PhD in Computer Science focused on second-screen interaction and remote spectator experience, research that directly informed Magycal’s product principles and features. Prior ventures include bViva, where he designed loyalty-driven mobile UIs leveraging indoor location, showing a consistent focus on connecting physical and digital experiences. Based in Lisbon, he blends hands-on UX and project management with strategic vision, and often bridges academic research and commercial deployment in live broadcast and e-sports contexts.
14 years of coding experience
13 years of employment as a software developer
PhD, User Experience, Second Screen Interaction, Mobile Computing, PhD, User Experience, Second Screen Interaction, Mobile Computing at Universidade Nova de Lisboa
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