Pedro De Barros
PHD Candidate
Santa Catarina, Brazil
Summary
👤
Senior🎓
Top SchoolPedro De Barros is a PhD candidate and data-driven strategist who blends AI, marketing, and business growth to help B2B tech firms and retailers scale revenue and strategic positioning. With eight years of professional experience and a decade-long arc in innovation ecosystems, he founded Kaffa Tec from his master's research to deliver analytics-led growth, sales enablement, and partnerships across Brazilian incubators and industry bodies. His background spans market intelligence roles at SimilarWeb and product/strategy work at Grupo OM, where he translated design and performance into measurable business outcomes. Pedro pairs academic rigor at FEA/USP—focusing on AI in B2B—with hands-on startup mentoring, regulatory project management, and executive consulting that has supported successful fundraising and go-to-market plays. Early international experiences, including a Rotary exchange in Mexico and a scholarship-driven term in Chile, fuel his cross-cultural approach to business and innovation.
8 years of coding experience
1 year of employment as a software developer
Doctor of Philosophy - PhD Business Administration and Management General, Doctor of Philosophy - PhD Business Administration and Management General at USP - Universidade de São PauloForeign Trade - Business Administration Comércio Exterior - Administração, Foreign Trade - Business Administration Comércio Exterior - Administração at Duoc UCCertificate Trends - Building the Future by Observing the Present, Certificate Trends - Building the Future by Observing the Present at AAA InovaçãoBachelor's degree in International Relations Relações Internacionais, Bachelor's degree in International Relations Relações Internacionais at Universidade do Sul de Santa CatarinaMaster of Business Administration - MBA Business Administration and Management General, Master of Business Administration - MBA Business Administration and Management General at Universidade Federal de Santa Catarina
Portuguese, English, Spanish
Github Skills (6)
slim5
illuminate4
php-api4
api3
php3
mysql2
Programming languages (4)
Github contributions (5)
pedro-drosa/users-api
Dec 2019 - Mar 2023
[API] PHP + Slim + Mysql + illuminate
Contributions:1 PR, 13 pushes, 1 branch in 3 years 3 months
apiilluminatemysqlphpslim-php
pedro-drosa/HC-Hiring-Coders
Jun 2021 - Jul 2022
Contributions:151 commits, 55 pushes, 1 branch in 1 year
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