Summary
Pedro Isidoro is a results-driven Head of Digital & E-Commerce with 14 years of experience crafting omnichannel customer experiences and driving double- to triple-digit growth for brands like Arval BNP Paribas, Leroy Merlin, Staples and Vodafone. He combines hands-on web and eCommerce product development with strategic P&L ownership, leading cross-functional teams and agencies to deliver fast redesigns, self-care tools and new sales channels that materially increased traffic, leads and conversion rates. A specialist in digital transformation, SEO/SEM, UX and lifecycle marketing, he has repeatedly turned complex omnichannel journeys into measurable commercial gains (e.g., 240% site-session growth and 60% lead increase at Arval). Educated in business and digital transformation at Católica Lisbon, he pairs commercial rigor with user-centric design and a practical bias for rapid execution. An operator at heart, he often builds the processes and teams to sustain the digital innovations he launches.
14 years of coding experience
17 years of employment as a software developer
High School Business/Managerial Economics, High School Business/Managerial Economics at Sagrado Coração de Maria
Pos-Graduation Digital Transformation, Pos-Graduation Digital Transformation at Católica Lisbon School of Business and Economics
Secondary General Studies, Secondary General Studies at Colégio Militar
English, French, Spanish