Pedro Soares is a Tech Lead Manager based in São Paulo with eight years of experience applying data science and economics to product and business problems. Trained as an economist (MSc) and steeped in complex systems and economic complexity, he specializes in predictive modeling, causal inference, and experimentation to drive measurable outcomes. He has led analytics and ML efforts across fintech and tech companies—shaping recommendation systems, churn and customer-journey models, and experimentation platforms at PicPay, Zalando, Signifyd, and QuintoAndar. At PicPay he combined engineering and mentorship—building ML tooling and an OOP course adopted by the data org—while at Zalando he influenced over €100M in marketing investments through applied science. Comfortable moving between research and production, he brings both rigorous causal thinking from his academic work and practical experience shipping scalable ML in high-stakes commercial settings. Pragmatic and curious, he often blends economic intuition with systems thinking to uncover non-obvious levers for growth and retention.
8 years of coding experience
7 years of employment as a software developer
Bacharelado em Economia, Bacharelado em Economia at University of Tübingen
Bacharelado em Economia, Economia, Bacharelado em Economia, Economia at USP - Universidade de São Paulo
Mestrado, Economia, Mestrado, Economia at Universidade Federal de Minas Gerais
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