Summary
Pedro Turco is a commerce and e‑commerce leader with 13 years of hands‑on experience turning online retail ideas into scalable operations and front‑end solutions across VTEX and other major platforms. As Commerce Director at Cadastra he leads a 30‑person delivery and UX/UI organization, bringing agile practices, OKRs and data‑driven decisions to more than 500 VTEX projects and 300+ online stores across Brazil, the US and Latin America. He combines early technical roots as a VTEX front‑end developer and trainer with entrepreneurial experience founding and scaling agencies and startups, ensuring both technical quality and commercial sustainability. Pedro is known for optimizing margins and predictability—designing processes and tooling that balance profitability with continuous evolution and ongoing support. He has delivered high‑impact implementations for household brands (The North Face, Kate Spade, Drogaria São Paulo, Mc Delivery, among others), demonstrating an ability to manage complexity across markets. Beyond deliveries, he cultivates high‑performance teams and embeds operational metrics so e‑commerce projects reliably convert strategy into measurable business growth.
13 years of coding experience
Colégio Objetivo
Mackenzie Presbyterian University
English