Peng Yufeng
Integrated Marketing Director
Hangzhou City, Zhejiang, China
Summary
👤
Senior🎓
Top SchoolPeng Yufeng is an Integrated Marketing Director with 10 years' experience driving major digital and integrated campaigns for China’s top platforms, currently leading year-long growth strategies and flagship events like Double 12 and CNY at Alipay. He combines sharp strategic vision on China internet, mobile and e-commerce trends with hands-on execution of branding, performance and resource integration across ATL and BTL channels. Prior roles at JD Group, digital agencies and cross-border projects cultivated his ability to translate market insight into high-impact campaigns and commercial growth. A strong manager and communicator, he’s known for aligning multi-stakeholder programs and squeezing high ROI from limited resources. His background includes international exposure through the Alibaba Digital Disruption think tank and an MSc in Marketing from the University of Exeter, giving him both local market savvy and global perspective. Off the record, he keeps a playful GitHub bio (“La La Land”), suggesting a creative, curious mindset behind his data-driven approach.
10 years of coding experience
4 years of employment as a software developer
Master of Science (MSc), Marketing, 2.1, Master of Science (MSc), Marketing, 2.1 at University of Exeter
Chinese, Chinese
Github Skills (62)
android-library10
jax-rs10
slf4j10
java9
rest9
feign9
http-client9
recyclerview9
kotlin8
android-widget8
gridview8
fresco8
adapter8
listadapter8
android8
Programming languages (6)
Github contributions (5)
EzioL/PaperPlane
Apr 2017 - Aug 2017
Contributions:12 commits, 9 pushes, 1 branch in 4 months
EzioL/plugin-restful-toolkit
Jan 2020 - Apr 2020
Contributions:28 commits, 2 PRs, 24 pushes in 3 months
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