Peng Zhang
Marketing Director, User Growth at 拼多多
Haidian District, Beijing, China
Summary
👤
Senior🎓
Top SchoolPeng Zhang is a growth-focused marketing director with nine years of experience turning data into revenue through strategic growth hacking, A/B testing, and lifecycle analytics across Automotive, Tech, Education and Non-profit sectors. Currently leading user growth at Pinduoduo after directing integrated growth strategies across Bytedance products and international TikTok campaigns, he blends product-minded experimentation with performance marketing. He has launched and scaled programs end-to-end—from founding a branding institute and a volunteer network to building Knovva Academy’s Model G20 youth program and measurable lead-gen funnels that lifted conversions dramatically. Comfortable with both Mainland China and U.S. markets, Peng pairs technical tools (Excel, SPSS, Google Analytics/Ads) with creative storytelling and hands-on campaign execution. A lifelong sports fan who roots for the Red Sox and FC Barcelona, he brings cross-cultural intuition to user behavior insights and partnership strategies.
9 years of coding experience
8 years of employment as a software developer
Bachelor's degree, Communication and Media Studies, Bachelor's degree, Communication and Media Studies at Beijing Normal UniversityMaster's degree, Digital Communication and Media/Multimedia, Master's degree, Digital Communication and Media/Multimedia at Northeastern University
Chinese, English
Github Skills (34)
capacity6
distributed-file-system5
latency5
blob-storage5
storage5
fastly5
nfs5
gridfs5
rdma5
infiniband4
gossip4
openstack-swift4
azure-blob-storage4
cloud-storage4
wechat4
Programming languages (4)
Github contributions (5)
HellooYing/algorithm_exercise
Apr 2018 - Sep 2019
Contributions:162 commits, 112 pushes, 1 branch in 1 year 5 months
HellooYing/MCQ_Blog
Oct 2017 - Apr 2019
Contributions:132 commits, 97 pushes, 1 branch in 1 year 6 months
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