Summary
Per Lööv is a designer and founder with 12 years of experience building user-centered products and brands from Amsterdam. As founder of Formtale he partners with innovators to design products for people and planet, blending product design, branding and UX across web and physical touchpoints. He also contributes UI design expertise to companies like Univrses and Smoothcomp while previously driving digital design, print and illustration work at Pixelstore and his own agencies. Notably, he helped shape one of the Nordic pioneers in vertical farming—owning brand, typeface, packaging, merch and the UX for their operating system. Per’s background in media and communication science and hands-on experience across visual systems means he often bridges strategy and craft rather than just pixels. If you can’t find him on LinkedIn, perloov.com contains a fuller picture of his work.
12 years of coding experience
2 years of employment as a software developer
Bachelor's degree, Media & Communication Science, Bachelor's degree, Media & Communication Science at Jönköping University
Media Design, Media Design at NTI Gymnasiet
Swedish, English