Pete Hotchkin-jones is a Design Lead with 13 years of experience crafting user-focused products and scaling design systems across education and enterprise software. Currently shaping product direction and AI-driven experiences at Blackboard, he turns early-stage ideas into validated, sale-ready initiatives while co-owning the design system that ensures consistency and quality. He has a track record of improving design visibility and cross-functional alignment through new processes, and mentors and hires to grow design capability. Previously leading Modern Human Design and guiding students at Designlab, Pete blends hands-on prototyping and field research with strategic leadership. Based in South Kesteven, England, he combines a disciplined push for simplicity in UX with a personal habit of continually testing his limits—physically and mentally—to keep learning and evolving.
13 years of coding experience
8 years of employment as a software developer
The Deepings School
Bachelor's degree, Digital Art and Technology, Bachelor's degree, Digital Art and Technology at University of Plymouth
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