Summary
Pete Karl is a seasoned engineering leader and founder with 14 years of experience building impactful web products across conversational marketing, digital health, and revenue operations. Currently Director of Engineering at Trust & Will and leading a stealth R&D initiative, he blends hands-on architecture and platform work with people-first leadership, having served as VP/Head of Engineering and Product roles. He has a strong track record of scaling teams, delivering regulated systems (ISO 27001, SOC2, HIPAA), and shipping resilient infrastructure like TF-driven immutable deployments with zero downtime. As a founder and CTO he built cost-conscious, data-intensive platforms on GCP that leverage LLMs and Cloudflare Agents to drive practical automation and enrichment at scale. Pete also mentors engineering leaders through Plato and advises conversion optimization startups, reflecting a commitment to coaching and product-driven technical strategy. Based in Atlanta, he pairs startup grit and consulting discipline with a pragmatic view of total cost of ownership learned from multiple founding experiences.
14 years of coding experience
10 years of employment as a software developer
MSIT Client/Server-side Web Development Web Database Applications XML, MSIT Client/Server-side Web Development Web Database Applications XML at Rochester Institute of Technology