Pete Lada
Member Of Technical Staff, Product Design at Perplexity
Orinda, California, United States
Summary
👤
Senior🎓
Top SchoolPete Lada is a product design and engineering generalist with 12 years of experience building design systems, front-end code, and product teams for consumer and enterprise products. Currently a Member of Technical Staff on Perplexity’s product design team, he previously led product platform and design system efforts at Quora and co-founded Guidebook, where he owned design leadership, a cross-platform design system, and the CSS framework. Pete combines hands-on React/iOS/Android interface development with strategic design direction, having managed distributed design teams and run comprehensive design review processes. His background includes founding web design shops and startups (snoopr.net, Proxima Labs) and shipping products that scaled to acquisition, reflecting an entrepreneurial streak alongside technical depth. Based in Orinda, CA, he blends product intuition with pragmatic engineering—often bridging brand, design systems, and implementation in the same sprint.
12 years of coding experience
25 years of employment as a software developer
B.S. Business Admin. MIS & Marketing, B.S. Business Admin. MIS & Marketing at Northeastern University
Stackoverflow
1,298reputation
2.9mreached
16answers
2questions
opacity
top-5%
Github Skills (101)
javascript10
animation10
browser10
static-site-generator10
nextjs10
react10
compiler9
testing9
nav9
gesture9
hybrid9
text-to-html9
pushstate9
opacity9
webpack9
Programming languages (6)
Github contributions (5)
pklada/petelada-com
Mar 2014 - Aug 2018
Personal website for Pete Lada
Contributions:84 commits, 20 PRs, 37 pushes in 4 years 6 months
pklada/case-studies
Jan 2020 - Apr 2023
Contributions:2 PRs, 74 pushes, 4 branches in 3 years 3 months
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