Summary
Pete Simon is a Senior Principal UX Architect and researcher with 20+ years of cross-disciplinary experience designing humane, trustworthy products at the intersection of AI, design, and systems thinking. Currently shaping experience strategy at Optum Rx, he specializes in ethical design for healthcare, generative AI-driven human–machine collaboration, and community AI fluency—work recognized by Hawaii’s 2024 Digital Pioneer Award and presented at Honolulu Tech Week 2025. Pete moves fluidly from hands-on prototyping and research ops to mentoring practice-level teams in large enterprises, startups, and nonprofits, and he co-founded a Kauai AI lab and nonprofit coworking space to help small businesses adopt generative AI responsibly. His background—from developer to HCI researcher to former biology teacher and casino surveillance tracker—gives him an uncommon ability to navigate regulatory complexity and sensitive, multi-stakeholder problems while helping organizations see around corners.
11 years of coding experience
15 years of employment as a software developer
MS work, MS work at DePaul University
Joliet Junior College
BS x 2, BS x 2 at Illinois State University