Peter Carleton
Associate Head Of Content
Montreal, Quebec, Canada
Summary
👤
Senior🎓
Top SchoolPeter Carleton is a content marketing leader based in Montreal with 11 years of experience building systems that drive traffic, inbound leads, and revenue for startups, founders, and small businesses. As Associate Head of Content at Animalz and founder of Carleton Creative Consulting, he designs repeatable editorial processes and SEO-forward strategies that consistently publish industry-leading long-form and evergreen content. He has a proven track record of turning complex subject matter into accessible thought leadership, repeatedly securing front-page search rankings and outperforming competitors. Peter blends hands-on writing and editing with content ops—briefing and managing writers, coordinating cross-functional stakeholders, and using tools like MarketMuse, Ahrefs, SEMrush, and Google Analytics to close content gaps. His background in economics gives him a quantitative lens for mapping content to buyer journeys and business outcomes. Despite a presence on GitHub with a tongue-in-cheek bio, his real contribution is strategic content that scales acquisition and authority.
11 years of coding experience
2 years of employment as a software developer
Bachelor's degree, Economics, Bachelor's degree, Economics at Dalhousie University
Github Skills (34)
content-management-system10
cms10
hugo10
blog-engine10
go10
fastest10
static-site-generator9
recorder8
hugo-theme7
webcam7
gif-animation6
wpf5
gif5
markdown5
text-editor4
Programming languages (6)
Github contributions (5)
pedrodude/would-have-been-cool-in-the-80s
Jun 2016 - May 2018
Contributions:13 commits, 9 pushes, 1 branch in 1 year 11 months
pedrodude/martial-paper
Sep 2016 - May 2018
Contributions:1 release, 7 pushes, 1 branch in 1 year 8 months
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