Peter Cole is an enologist and former consumer insights executive who pivoted after a 20-year career in CX, NPS, and research to build winemaking and cider businesses in Prosser, Washington. At Four Feathers Wine Services he now applies rigorous research instincts and entrepreneurial problem-solving to custom winemaking, sparkling production, and packaging for nearly 300 clients while also co-running Norsk Strykr Cidery and Meadery. His background includes designing and managing 100+ loyalty and NPS programs across 30+ countries and research work for over 50 Fortune 500 firms, giving him a rare blend of data-driven decision making and creative product development. Known for quickly synthesizing complex qualitative and quantitative findings into actionable recommendations, he brings clarity and commercial focus to beverage innovation. A student of behavioral economics, he leverages consumer insight to drive revenue and enhance customer experience in both tech-adjacent and agricultural businesses. Colleagues describe him as candid, fair, and relentlessly curious—traits he credits to a lifelong habit of asking what will build goodwill and better outcomes for all.
13 years of coding experience
9 years of employment as a software developer
BA Speech Communication/Drama, BA Speech Communication/Drama at University of Washington
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Peter Cole - Enologist at Four Feathers Wine Services