Peter Gervai is a seasoned digital business leader with 13+ years of experience launching products, projects and startups across Latin America, currently serving as Business Manager at Identidata BR. His career blends corporate and startup environments—driving online marketing at Editora Abril, OEM initiatives at Microsoft, and regional leadership at Real Media Group—so he excels at turning complex partnerships and tech initiatives into market-ready offerings. He has a track record of building media and ad-technology ventures (Usina do Som, Eyeblaster/Sysmek, MediaOps) and running joint ventures with large agencies like WPP, demonstrating both commercial savvy and operational rigor. Based in São Paulo and educated at USP, he pairs strategic vision with hands-on product launches and an unusual habit of treating Google as his historian, signaling deep institutional memory across the region.
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