Peter Lapierre
Director, Web Strategy
San Francisco Bay Area United States
Summary
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Senior🎓
Top SchoolPeter Lapierre is a web strategy leader with 11+ years of experience designing and operating global websites, SEO programs, and analytics-driven marketing operations from the San Francisco Bay Area. As Director, Web Strategy he has led full re-platforms and redesigns, built multi-language localization systems, and aligned SEO into the content creation process to measurably increase lead generation and pipeline attribution. He blends hands-on front-end and tag-management expertise with team leadership—managing publishers, developers and external vendors—to drive faster, data-informed decisions using tools like Google Tag Manager, Looker and personalization stacks. Known for entering complex environments and quickly stabilizing performance, he’s implemented ROI and attribution tooling, spam control and privacy solutions across global sites. A pragmatic technologist, he still codes and favors scalable, process-driven improvements that reduce errors and cost while boosting output quality.
10 years of coding experience
13 years of employment as a software developer
BS Computer Information Systems, BS Computer Information Systems at DeVry UniversityGithub contributions (2)
hortonworks-gallery/hortonworks-gallery.github.io
Jun 2015 - Jul 2015
Contributions:20 commits, 18 pushes, 1 branch in 28 days
hortonworks-gallery/metron-rules
Jan 2017 - Mar 2017
Contributions:1 branch in 1 month
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