Summary
Peter Laxalt is a multidisciplinary product and design leader with over a decade of experience building globalized design systems, AI-enabled tooling, and multilingual typography for consumer platforms. As VP of Product & Design at Weee!, he orchestrates product strategy and creative vision across a multi-brand, multi-language ecosystem serving 15+ regions, marrying cultural authenticity with scalable design infrastructure. A self-taught creative engineer who founded Laxalt & McIver at 19, he has led design transformations and startups from inception to acquisition for clients including Patagonia, Amazon, Marriott, and NASA. He runs a private font design and engineering studio focused on non-Latin scripts, bringing rare expertise at the intersection of type engineering and product design. Known for translating subcultural visual languages into robust multilingual systems, he combines hands-on technical fluency with strategic leadership to deliver measurable business impact. Based in New York, he also mentors emerging design leaders through global volunteer communities.
10 years of coding experience
12 years of employment as a software developer
Focus, Communication Graphics, Focus, Communication Graphics at Academy of Arts Careers & Technology
Spanish, Portuguese