Peter Macinkovic
Head Of SEO at Easygo
Melbourne, Victoria, Australia
Summary
👤
Senior🎓
Top SchoolPeter Macinkovic is a Head of SEO with 11 years of web and digital marketing experience, currently driving organic growth for high-profile gaming and streaming brands like Stake.com and Kick.com. He specializes in product-led, headless SEO across modern stacks (Sanity.io, SvelteKit, Cloudflare), building content operations, technical automations and migration strategies at enterprise scale. Peter has led teams of up to ten SEOs and masterminded some of Australia’s largest web migrations, pairing hands-on technical strategy with measurable revenue and traffic gains. His background spans agency and in-house roles—from boosting e-commerce performance at Kiana Beauty to shaping technical roadmaps for major retailers like JB Hi‑Fi. As co-organiser of the Melbourne SEO Collective Meetup, he nurtures local talent and stays plugged into emerging search trends. Notably, he blends early media production and project management experience with deep SEO chops, giving him a rare cross-discipline view of content, technical platforms and audience engagement.
11 years of coding experience
6 years of employment as a software developer
Narre Warren South P-12 CollegeGraduate Certificate in Marketing, Graduate Certificate in Marketing at RMIT University
English, Chinese
Stackoverflow
315reputation
7kreached
15answers
1question
Github Skills (26)
react10
marketing-automation9
mautic9
fastest9
gatsby9
php9
email-marketing9
graphql9
frontend8
compiler8
marketing8
marketing-tools8
static-site-generator8
e-mail6
html6
Programming languages (3)
Github contributions (5)
inkovic/JSON-LD-Shopify-Snippets
Jan 2018 - Jul 2021
Contributions:7 commits, 5 pushes, 1 branch in 3 years 6 months
BerwickPharmacy/BerwickPharmacy.github.io
Jan 2016 - Dec 2016
Contributions:3 pushes, 1 branch in 11 months
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