Summary
Peter Mckay is a founder and publisher who has spent 11 years shaping narratives at the intersection of media and emerging tech, with 7+ years focused on blockchain, crypto, and web3. He runs w3w, a widely read Sunday newsletter that translates complex topics like blockchain and AI for both geeks and newcomers, after leading content strategy at venture-backed Capsule Social. A former staff reporter at The Wall Street Journal and The Washington Post, he combines rigorous investigative instincts with practical product and UX experience from co-founding Roscoe Labs. He has contributed to World Economic Forum whitepapers on blockchain for supply chains and produced communication strategies for foundations and startups launching decentralized apps. Based in New York, he brings newsroom discipline to content operations and a rare blend of editorial credibility, technical literacy, and hands-on product development. Notably, his background includes both high-stakes market reporting during major financial upheaval and building open-media tooling like the Beams framework.
11 years of coding experience
6 years of employment as a software developer
BS Journalism, BS Journalism at Florida Agricultural and Mechanical University
Media Ethics Fellow Media Ethics Fellow, Media Ethics Fellow Media Ethics Fellow at Poynter Institute for Media Studies
Spanish