Peter Norgren is an entrepreneurial business leader with over two decades of experience building and commercializing CRM and sales support systems for the Nordic retail and grocery sector. He started his career in grocery purchasing and field sales, which informs his deep product empathy for sellers’ workflows and drove the development of Argus-CRM into a market-leading solution. As co-owner and CEO he led product, sales and market strategy, shepherding Argus from customer-driven feature development to Nordic market leadership. Now running his own consulting firm and acting as a tech lead at Strateg Agency, he blends commercial instinct with hands-on technology leadership. His background in trade marketing, key account management and formal marketing studies gives him a rare mix of customer-facing retail expertise and product development experience. Not obvious from his title: many of Argus’s most practical workflow features trace directly to problems he encountered on the shop floor and in sales calls.
8 years of coding experience
10 years of employment as a software developer
Marknadsföring, Marknadsföring at IHM business school
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