Summary
Peter Russo is a Design Lead with 9 years of experience who builds UX operations, research practices, and cross-functional collaboration to simplify complex products and drive measurable outcomes. At Ad Hoc he leads design for VA.gov and the VA Health and Benefits app, contributing to tools used by nearly 1 million monthly users and lifting customer satisfaction from 56% to 75%. He specializes in operationalizing continuous discovery, service design, and accessibility—establishing feedback systems that catch production issues in real time and accessibility frameworks tied to acceptance criteria. Peter pairs hands-on research and strategic facilitation, having run workshops that consolidated 100+ product variations into coherent mental models and grown UX teams earlier in his career. Based in Portland, his printmaking background and early web development experience uniquely inform how he collaborates with engineering and approaches design as a craft.
9 years of coding experience
University of Massachusetts Amherst
Italian, Spanish, English