Peter Smith
Chief, Product Design at Canadian Digital Service (CDS) / Service numérique canadien (SNC)
Ottawa, Ontario, Canada
Summary
👤
Senior🎓
Top SchoolPeter Smith is a seasoned digital product design leader with 11+ years shaping Canada.ca and government digital services, currently serving as Chief, Product Design at the Canadian Digital Service. He blends product management, user research, information architecture and performance measurement to turn user feedback into prioritized, evidence-driven improvements across large multi-stakeholder systems. Known for thinking in systems and drawing "scribbly" diagrams, he helps teams translate complex policy and operational requirements into clear top-task optimizations and measurable outcomes. His background—from editorial and publishing roles to leading digital transformation—gives him a rare mix of communication clarity and strategic design craft. Currently focused on integrating user feedback with AI to surface actionable insights, he emphasizes practical tooling and measurable change rather than design for its own sake.
11 years of coding experience
15 years of employment as a software developer
Bachelor’s Degree, Anthropology, Honours, Bachelor’s Degree, Anthropology, Honours at McGill University
English, French
Github Skills (18)
javascript10
multilingual10
code-library10
wcag10
information-architecture9
reference-implementation9
specification9
react9
vue8
architecture8
transformation6
css4
prototypes4
proto3
protobuf3
Programming languages (4)
Github contributions (5)
gc-proto/gc-proto.github.io
Dec 2022 - Nov 2023
Root repo for gc-proto
Contributions:157 pushes in 11 months
protorootprotobuf
canada-ca/systeme-conception
Dec 2018 - Aug 2023
Système de conception de Canada.ca - modèles et gabarits éprouvés par les utilisateurs. In English: https://github.com/canada-ca/design-system
Contributions:3 reviews, 15 PRs, 42 pushes in 4 years 8 months
vueconception
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