Petra Lazarova
Product Marketing Manager DevTools at Progress
Sofia, Sofia-City, Bulgaria
Summary
👤
Senior🎓
Top SchoolPetra Lazarova is a product marketing leader with 8 years of experience shaping developer and healthcare-facing products through clear, human-centered content and go-to-market strategy. Currently Product Marketing Manager for DevTools at Progress, she blends deep UX writing and technical documentation roots with strategic content programs that translate complex tech into usable experiences. Petra has led multidisciplinary teams in MedTech, building PDaaS brand and patient education programs while piloting Gen AI to streamline training and clinical workflows—an uncommon mix of empathy-driven messaging and operational rigor. Her background at SAP and Telerik honed information architecture, developer docs, and customer success content, enabling tight collaboration with engineering and sales to drive adoption. Educated in journalism, business and economic management, she pairs storytelling skill with analytical discipline to turn technical nuance into persuasive, scalable communications.
8 years of coding experience
13 years of employment as a software developer
Bachelor, Business Administration, Bachelor, Business Administration at American University in BulgariaProduct Marketing AllianceMasters, Economic Management, Masters, Economic Management at Technical University SofiaAmerican College of SofiaMasters, Journalism and Mass Communication, Masters, Journalism and Mass Communication at New Bulgarian University
English, Bulgarian, German
Github Skills (45)
bug-tracker8
timesheet7
sitefinity7
mls7
datasource6
razor6
backbonejs5
sling5
church5
silverstripe4
cms4
commons4
transport4
mvc4
php4
Programming languages (2)
Github contributions (5)
Sitefinity/documentation-samples
May 2018 - Jul 2018
Contributions:3 commits, 1 push in 1 month
rozeto/MyRepo
Mar 2024 - Mar 2024
Contributions:13 pushes, 3 branches in 1 day
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