Petter Bjelm
Product UX Design Manager Fulfilment & Core Services at IKEA
Malmo, Sweden
Summary
👤
Senior🎓
Top SchoolPetter Bjelm is a Product UX and Service Design leader based in Malmö with over 20 years of multidisciplinary experience and 11 years in senior product and design leadership roles at IKEA. He currently leads design for Fulfilment & Core Services, shaping omnichannel customer and co-worker experiences and driving GenAI-enabled solutions like next-generation chatbots and internal assistants. Petter excels at aligning design, product, engineering and operations to simplify complex value-chain problems, while coaching senior designers and embedding human-centered ways of working. His background spans startups, consultancy and enterprise— from building online TV platforms and interactive prototypes to scaling global design systems—bringing a rare mix of hands-on prototyping, service design and strategic leadership. Notably, he combines technical early-career experience in electronics and front-end development with deep practice in design sprints and civic innovation, enabling pragmatic, cross-disciplinary solutions.
11 years of coding experience
14 years of employment as a software developer
Course Illustration and Graphic design, Course Illustration and Graphic design at FolkuniversitetetDiploma Japanese conversational and cultural studies, Diploma Japanese conversational and cultural studies at NILS Japanese Language SchoolBachelor of Science - BS Interaction design - Erasmus Exchange Studies, Bachelor of Science - BS Interaction design - Erasmus Exchange Studies at University of Applied Sciences PotsdamHigh School Diploma Mechatronics Robotics and Automation, High School Diploma Mechatronics Robotics and Automation at SöderslättsgymnasietBachelor of Sciences (B.Sc) Major in Interaction design, Bachelor of Sciences (B.Sc) Major in Interaction design at Malmö UniversityTechnical High School Diploma Electrical and Electronics, Technical High School Diploma Electrical and Electronics at Pauli GymnasiumAdvanced vocational - Masters Of Media Media technician, Advanced vocational - Masters Of Media Media technician at AcademediaHigh School Diploma Electronics and micro computing, High School Diploma Electronics and micro computing at Gullstrandskolan
English, German, Danish, Norwegian, some japanese, Swedish
Github Skills (9)
video-call2
video-chat2
peerjs1
mediasoup1
chat1
javascript1
webrtc1
screensharing1
nodejs1
Programming languages (1)
Github contributions (5)
bjelm/FaceOscTracker
Oct 2014 - Nov 2014
Contributions:46 commits in 1 month
bjelm/webRTC_liveShare
May 2015 - May 2015
Contributions:1 push, 1 branch in 16 days
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