Phaneendra Hegde is a founder and engineering leader with 14 years of experience building high-growth, real-time systems and B2B SaaS platforms from first principles. He has repeatedly taken startup ideas to scale—architecting systems that handle billions of daily requests with sub-10ms latency, real-time ML pipelines, and terabytes of daily ingestion while cutting operational costs through pragmatic optimizations. At Looma Ai he’s applying multi-modal AI to automate creative audits for ad optimization, and at pubX he led engineering as the first employee, owning everything from product requirements to JS SDKs and serverless infrastructure. He combines hands-on technical depth across Python, Django, FastAPI, React and AWS with product-focused leadership that embeds cost-awareness and operational rigor. Based in Bengaluru, he thrives at the intersection of ad-tech, logistics and AI/ML, and often favors building internal automation and tooling that multiply team productivity—an approach that’s driven measurable business impact.
14 years of coding experience
12 years of employment as a software developer
BE, Computer Science and Engineering, BE, Computer Science and Engineering at PESIT Bangalore
Contributions:1 PR, 4 pushes, 2 branches in 3 years 8 months
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